Just this morning, I was talking to a fellow public relations professional about web layout and design. There is a kitschy movement as of late, to embrace the white space and use a more minimalist design scheme for business websites.
Colleagues of mine will attest that I will be the first to start shredding things from a product in an attempt to remove clutter and give the eye a more comfortable, less strenuous adventure.
To further perpetuate this quest for a minimalist product, stripped of extraneous cues, businesses are gravitating towards using subdued hues coupled with white, when they aren’t using a straight black and white motif.
Before I get into the meat of this post and my views on design and layout, I will mention, this trend of minimalism, with its wide-spread influence, is beginning to be latched onto by the more unskilled as a way to get info out there without doing too much work.
“It’s not lazy! It’s minimalist!”
There is a vast difference between a minimalist design and unskilled, laziness.
Color is so important. I remember reading this when it first hit the web back in April and am excited to share it with you.
Design should reflect what your company does. Rockstar energy drinks employ bold, loud color schemes with tons of flash and zing! The want to convey performance, speed, enhanced skills. If the went black and white to sell their products they wouldn’t be able to instantly affect emotions the way their current loud and fast colors schemes do.
Studies have shown that color:
- Increases brand recognition by up to 80%
- Improves readership as much as 40%
- Increases comprehension by 73%
- Can be up to 85% of the reason people decide to buy
Some brands become so closely associated with their color schemes that we recognize them even when their company names aren’t visible. Use the two infographics below as guides to creating your online identity.
Please click on the BIG infographic to read the entire article. It will open in another window. Thanks for reading and good luck with all of your marketing and branding!